Flipkart Ideas Feature Launched for Better Shopping and Discovery

Aslope the launch of its new video streaming service last calendar week, a new Flipkart Ideas feature is also rolling out to users. It's a curated section of content from popular brands and influencers to brand it simpler for users to discover new products.

Flipkart Ideas is designed to drag your shopping experience by serving a feed of new products with testimonials from influencers in the class of videos, GIFs, images, stories, quizzes, and polls. The content is accompanied past product links and prices to provide a closer look at the products, which is meaningful engagement for the e-tailer and users.

Once you open up the Flipkart Ideas section from the hamburger carte du jour, yous will exist asked to select a minimum of five interests. You tin can cull from 14 involvement areas including food and nutrition, fashion, wellness and fitness, and home and living among others. They would assistance the east-commerce platform curate your feed to your liking. Information technology looks as under:

The scrollable Flipkart Ideas feed helps you discover new products, be it a new speaker or a trendy sherwani, which is certainly the idea. Notwithstanding, it as well has a social element that's going to come up in handy. Yous can choose to follow topics and brands, save the posts and more on this page to go along tabs on an upcoming book or men'southward fashion tricks from your favorite creators.

"Flipkart Ideas improves users' lifestyle with credible, inspiring and useful content, which will educate and inspire them in the buy journey," asserts Anil Goteti, Senior VP of Marketplace at Flipkart. The feature will help out the next 200 million online shoppers to get answers to their questions and make an informed decision on what to purchase. The

This feature is aimed at emulating the offline shopping experience, propagating products with word of rima oris, on the online shopping platform. Flipkart Ideas is rolling out to most Android users right away and should make its style to iOS actually soon.